Marriotts Donovan Sees Personalization, Entertainment Driving Marriott Media Network Beet.TV [Video]

AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel,

The Marriott Media Network launched in 2022, offering an omnichannel experience, reaching consumers throughout their travel journey via display, mobile, email, and future content integrations and in-room opportunities like hotel televisions.

Now it sees opportunity to partner with companies integral to the travel experience, says Elizabeth Donovan, Head of the Marriott Media Network, Global Ad Revenue at Marriott International, in this video interview with Beet.TV.

Donovan emphasizes the importance of personalization in reaching guests throughout their journey – after all, the experience of staying at a Courtyard by Marriott differs greatly from staying at a St. Regis.

“That type of personalization is really crucial to reaching a guest throughout their journey,” she says.

The Marriott Media Network aims to solve for …