Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to reach audiences with greater precision and a higher likelihood of a positive business outcome. In this panel discussion, several experts discuss how they are conquering fragmentation, delivering new performance metrics and exceeding their campaign KPIs.
Channeling the Chaos of Today’s Media Landscape
- Dan Callahan, group vice president, national ad sales, at Spectrum Reach
- Dave Kersey, chief media officer at GSD&M
- Georgina Thomson, managing director of investment at Omnicom Media Group
- Beau Ordemann, vice president, head of advanced TV sales and strategy at Yahoo
- Meghan Johnson, head of consumer experience & media, Americas, at Mondelez International
- Moderator: Mike Shields, chief executive, Shields Strategic Consulting
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