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Brand Marketing on Social Media

Maranda Williams Makes Game Day Her Runway [Video]

Inspired by her love of fashion, Williams started Eighty8, an online boutique that sells clothing for women. In building her brand, Williams was primarily focused on quality, saying that’s what she’s always valued in her own style. She promotes her line on Instagram, where she has nearly 80,000 followers.

“I’ve revamped and started over and restarted several times, but I’m finally to a healthy point where it’s just only going up from here,” she says.

These days, though, it’s not just her fashion she’s excited about. True has her own impressive game-day ’fits, and Williams says dressing her makes her “cheese left and right.”

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