MAMMAL and Momemtum Launch Coke Spiced IRL in NYC – Motion design [Video]

Aiming to immerse visitors in a “journey of synesthesia”, the design and animation team at MAMMAL in Atlanta smash together an array of motion styles for Coca-Cola’s House of Spice experiential launch thru agency Momentum Worldwide.

Robert Burroughs, ECD/principal at MAMMAL: “We wanted guests to embark on an Coke Spiced experience where taste and sight collide. We had multiple artists working simultaneously to craft 13 stylistically distinct animations, each with a different story line or theme. 

 “Though unique, these different flavor loops came together seamlessly across a myriad of screens to form a cohesive vibe with the AI-generated content that guests were encouraged to create using personal flavor prompts.