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Major UK TV channel is ‘pointlessly’ changing its name again [Video]

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Brand Development

Channel 5 is reverting to its original name in a major revamp of the public service broadcaster.

The channel, streaming service, and digital platforms will all be renamed 5 to unify the brand in a relaunch slated for April.

On X, viewers questioned the decision with @GrantSRivers commenting: ‘Relaunching is great but will it be for the better? Will be have fresh content as opposed to endless repeats?! #Channel5 #Five.’

@ultimate_os quipped sarcastically: ‘Very inventive name.’

@PGUK78 moaned simply: ‘Urgh.’

@jonathandayman also added: ‘Er… Why? For internal purposes only.’

@UpperGwladysBlu called the change ‘pointless’, remarking: ‘People will still call it Channel 5 in the same way people will always call U & Dave, Dave.’

Channel 5 was first launched in 1997 but became Five in 2002 to ‘refresh the channel’s onscreen identity’.

The name remained for nearly a decade until 2011 when it was renamed Channel 5 because new owner Richard Desmond felt Five was ‘too vague.’

Now, though, Channel 5’s current …

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