Mail Metrics, a customer communications technology provider serving financial and regulated industries, has announced its acquisition of Adare SEC, a UK-based multi-channel communication management company.
This strategic move accelerates Mail Metrics’ expansion into the UK market and aims to solidify its reputation as a trusted provider of digital and printed communication solutions.
Mail Metrics growth in recent years includes revenue growing from €1m in 2019 to a projected £175/€210m proforma in 2024.
The acquisition of Adare SEC, which operates from sites in Huddersfield, Leicester, and Glasgow, increases Mail Metrics’ workforce from 150 to 600 employees, and marks the company’s fourth acquisition in four years.
As part of the deal, MML Growth Capital Partners Ireland has invested a substantial amount in Mail Metrics for a minority stake.
The deal is also backed by Bank of Ireland and AIB.
Mail Metrics’ solution enables large enterprises in highly regulated industries to digitally transform their customer communication and engagement processes while …