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Maggie Sottero wedding dresses start in Salt Lake City [Video]

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Brand Strategy How to Market your Brand

Clara DeLisio and Lil Stalnaker remember 1997 as the year an Australian bridal designer released a two-piece corset bridal outfit and made waves in the wedding world.

The style may have been en vogue in Australia, DeLisio said, but she and Stalnaker both questioned who would wear such a risky — or risqué — outfit on their wedding day.

“Little did we know, everybody,” DeLisio said.

The little-known Australian designer Lesley Margaret (“Maggie”) Webster became Maggie Sottero, and the brand took off. It also moved to the Wasatch Front. Nearly 30 years later, Webster’s daughter, Kelly Midgley, runs the company out of its headquarters in West Valley City — and corset bodices are still a signature feature in its designs.

DeLisio and Stalnaker both devotedly carry Maggie Sottero in their respective Ohio boutiques. The dresses strike a rare balance of trendy and timeless, they said.

“Maggie Sottero is one of the staple wedding dress designers in the …

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