Mackenzie Sheppard and Time Based Arts Nail it for HP (Directors Cut) – Motion design [Video]

Working with the 2D and 3D animation teams at Time Based Arts in London and a concept by agency Droga5, ProdCo director Mackenzie Sheppard rides nail art into new territory in this romp for HP’s AI PC technology.

Mackenzie Sheppard: “Writer’s ideas are channeled through their fingers. In this spot, those fingers become the heroes of the story. With the HP AI PC unlocking the writer’s potential, her nails shapeshift to match the narrative she’s creating—adapting to the worlds she imagines with each keystroke.

Agency: Droga5Creative Director: Cara Mia CecchiniCreative Director FL: Cody TidmoreArt Director: Lindsey EvansSenior Producer: Patrick Wood

Production: ProdCoDirector: Mackenzie SheppardEP: Ian Pons Jewell, Zico Judge EP/MP: Emma Wilcockson Line Producer: Hera King DOP: Filip Marek Production Designer: …