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Love Is Blind UKs Nicole is reality TVs latest sacrificial lamb [Video]

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Brand Strategy

Fiery love triangles, alluring new dating prospects, and clashing personalities.

It’s no secret this is the recipe to good reality TV, but when does the drama tip into a safeguarding issue? And how responsible are production companies to ensure actively toxic people are not set loose on an unassuming cast?

These are questions I asked myself while watching the first four episodes of Love Is Blind UK today – hosted by Emma and Matt Willis. The show quickly saw a love triangle emerge between the head of a brand and marketing company, Nicole, 29, structural landscaper Benaiah, 33, and product design manager Sam, 31. 

When Nicole – who has been divorced once but is ready to give love a second chance – made a connection with the two of them, we saw her really struggle to decide who she ultimately wanted to end up with. 

But even from the other side of the screen, it was clear there …

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