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Lotus Theory 1 concept packs 987 hp, central driving position [Video]

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Brand Strategy
  • Lotus Theory 1 concept signals future design direction for brand
  • Electric sports car concept features carbon-fiber construction and McLaren F1-style central driving position
  • Concept combines 987 hp with targeted weight of less than 3,500 pounds

Lotus on Tuesday unveiled the Theory 1 concept to signal the design direction for the brand’s future models, including potentially the electric sports car that will replace the Emira.

The Theory 1’s design takes inspiration from Lotus’ past, specifically from the brand’s Type 72 Formula 1 car, the earlier Eleven endurance racer, and the Esprit sports car whose production lasted almost three decades, finally culminating in 2004.

It features a central driving position like the legendary McLaren F1, as well as dihedral synchro-helix doors much like what you’ll find on a Koenigsegg, only here the doors open toward the rear instead of forward like on the Swedish hypercars.

Inside, there’s only the bare essentials, in keeping with Lotus founder Colin Chapman’s philosophy …

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