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Local ice cream shop expands to Plaza Midwood WSOC TV [Video]

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Brand Awareness

CHARLOTTE — Seemingly Overzealous has found a niche for its allergy-friendly desserts, sparking its expansion into Plaza Midwood.

There could be additional growth moving forward, says Garrett Tichy, co-founder. He and wife Jessica Berresse are behind that brand.

Seemingly Overzealous’ second location opens at 1308 The Plaza at noon on Nov. 16.

That 1,200-square-foot shop is formerly home to Cold Hearted Gelato, which closed in August.

Read more here.

VIDEO: Sweet family tradition inspires Mexican-style ice cream shop

Sweet family tradition inspires Mexican-style ice cream shop

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