LOBO Rolls Out The Snowball for SAFE Project – Motion design [Video]

With innovative animation from LOBO set to the plaintive vocals of Billie Holiday, this short film produced for non-profit SAFE Project thru FCB Health New York provides a powerful metaphor to stick with your dry (or damp) January.

Mateus de Paula Santos, CD at LOBO: “Creating this film required continuous learning. Through 2D Diffusion Render, we combined human expertise with AI to merge nostalgia with innovation. 

“The seamless integration of artistry and technology-enhanced production efficiency elevated the creative standard, resulting in a film that balances timeless craftsmanship with modern innovation.”

 “The AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through conventional methods. The seamless integration of artistry and technology-enhanced production efficiency elevated the creative standard, resulting in a film that balances timeless craftsmanship with modern innovation.