DETROIT – Chevrolet recently hosted ten HBCU students from across the country for the closing activities of the “Discover the Unexpected” (DTU) internship program. Over the course of ten weeks, students engaged in an immersive experience focusing on marketing and communications, content creation, and the latest technological advancements in the automotive industry.
During the program, the fellows collaborated with journalists from the National Newspaper Publishers Association (NNPA) and explored the 2024 Chevrolet Trax on a group curated road trip, covering the Major League Baseball Tribute to the Negro League Game at Rickwood Field in Alabama, the 2nd Annual Swingman HBCU All-star game held during MLB All Star Weekend in Arlington, TX, and other national and local stories. This experience was designed to enhance their professional skills, tackle innovative assignments, and document their journey on social media. This marks the eighth consecutive year that Chevrolet and the NNPA have partnered to host the …