Littleton businesses use Black Friday sales to give back to community [Video]

LITTLETON, Colo — Two local businesses are using Black Friday sales to provide meals through Feeding America and Food Bank of the Rockies.

Black Friday is usually a day of deals for holiday shoppers. This year, two local businesses are using the Black Friday sales to help feed their community and America.

Kelly Belknap and Matilda Sandstroem are co-owners of Adventurous Backpack Co. They are a quickly growing brand in Denver, Colorado that designs minimalist backpacks for travel and the outdoors, with a social cause.

“We started Adventurous Backpack Co. back in 2017. For every backpack sold, we provide 25 meals to families in need across the US, in partnership with Feeding America,” said Belknap.

“Year-round, we provide 25 meals to families in need, for every bag sold. During this Black Friday weekend, we’re going to be personally matching all the meals provided through sales on our website. So for every bag sold during this weekend, …