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Limited Too Just Announces New Adult Sizes [Video]

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Brand Strategy

You asked, the Limited Too is about to deliver!

Months after the iconic mall brand returned with a line of tween clothes available exclusively at Kohl’s, Limited Too has announced the launch of a new line of adult looks, beginning with a holiday capsule collection.

Since its relaunch this summer, fans who grew up shopping at Limited Too stores in the ’90s and early 2000s have been clambering for adult sizes.

“We have an awesome audience,” Petra Kennedy, the brand’s design manager, told Today.com in July. “And even though our audience has grown up, the fact that they’re asking for adult-sized clothing, or accessories that they could wear, it just makes us even more excited and like gets our brains moving in another way. We want to do everything that we can for all the customers. We want to do it all.”

Limited Too’s holiday capsule collection.

Courtesy of Limited Too

On Thursday, Oct. 3, Limited Too responded to that overwhelming demand.

“We’ve …

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