From a content standpoint, Keon Coleman is the gift that keeps on giving.
A former wide receiver and basketball player at Michigan State, Coleman has become a social media star since being drafted by the Buffalo Bills in the second round of the NFL draft in April.
His pre-draft meeting and tour of the Bills facility both went viral, and his introductory press conference, complete with his bargain shopping strategies and snack requests, also drew laughs.
“He’s got a personality,” Michigan State basketball coach Tom Izzo said in an interview with WIVB-TV in Buffalo. “Sometimes you gotta temper it. When I saw his press conference, I just laughed. I called him and I said ‘settle down a little bit.’ But he’s a guy who can have fun and lock in when it’s time to play.”
Now it appears the former two-sport star can even make something as boring as signing a contract interesting.
In video shared by the team, Coleman is shown …