LIAN Group strengthens its position in aesthetic medicine with the launch of Vitaura | PR Newswire [Video]

, /PRNewswire/ — LIAN Group, investor and operator, announces the launch of Vitaura, a consolidation business in the aesthetic medicine, surgery, and longevity sector. With a similar format as the former Cheeze Dentistry Network, the objective is to create a network of excellence that provides integrated support to clinics and practitioners, ensuring high-quality standards and fostering the optimization of resources across the various clinics.

The Italian market has benefited from significant growth in recent years due to continuously expanding demand, ranking 9^th globally in 2023 with 757,000 procedures performed and an estimated value exceeding $300 million. In this context, the sector has seen the rise of numerous small operators, significantly contributing to the fragmentation of a market where aggregation models are currently almost non-existent.

Vitaura acquires and consolidates well-established entities across the territory, offering an integrated centralized management model that includes administrative, financial, and strategic marketing support. This approach allows physicians to focus exclusively on clinical activities, patient care, …