Lewis Moberly Unveils The 18 for The Glenrothes Marketing Communication News [Video]

Leading brand design agency Lewis Moberly has created the structural and brand design for The 18 for The Glenrothes, the latest chapter in its long-term partnership with brand-owner Edrington Group.

The Glenrothes 18-year-old is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Speyside in Scotland. It follows the successful launches of The 25 and The 42 last year.

Lewis Moberly was briefed to design The 18-year-old bottle and gift carton. The key objective was to build on the familiarity of The Glenrothes iconic bottle and celebrate the whisky within. The 18-year-old gift box pack structure also needed to elevate to align closely with the recently launched 25-year-old whisky packaging.

The evolved Glenrothes bottle introduces a taller, elegant body profile. The straight neck allows the precious liquid to pour more smoothly. The GlenrothesMaster Whisky Maker, Laura Rampling, lends her handwritten tasting notes to gild the clear …