You’ve got the best product/service, everything is planned, and your business is up and running. What are you missing?

CLIENTS!

But before you actually get clients, you need leads. And the question arises… Where do leads come from?

In this article, you’ll learn everything about lead sources and how to make the most of them.

What is a lead?

In sales, a lead is any person who has the potential to become a client of your company.

This person may have shown interest in your business at some point or could benefit from it.

You get leads from lead sources. They can be social media, advertising, multichannel campaigns, cold emails, newsletters, or events.

We can classify leads into three categories or tiers that will help you assess the amount and kind of effort you have to invest in them.

These are the 3 most important lead categories:

1. Cold leads

These are individuals who may have shown little interest in your …