Last Mile Retail Awards: No room for error in home delivery [Video]

Last-mile delivery services are the critical yet often overlooked final step in the supply chain. As the direct touch point between the end user and retailer, the home delivery experience allows no room for error.

Arelis Bonilla, founder and CEO of Aria Logistics, spoke with FreightWaves’ Kaylee Nix to highlight the Last Mile Retail Awards, an event designed for retail brands that provide home delivery to consumers.

“Unlike other awards, the Last Mile Retail Awards combine operational excellence with customer experience, celebrating retailers and logistics companies that bring efficiency into their last-mile operations,” said Bonilla. “The LMRA is about connecting the best organizations in retail logistics, creating a community that can learn and grow together.”

For retailers that deliver products directly to the customer’s door, last-mile logistics is a vital opportunity for customer relations. As Bonilla says, the last-mile experience directly affects the customer, and executing the final step in the freight process requires excellence and attention to detail.

“There’s not another event of this …