This initial service from the firm’s Amplify initiative uses AI to enhance the respondent experience and deliver deeper insights.
, /PRNewswire/ — KS&R, an industry-leading strategic consultancy and marketing research firm, today announced the launch of the first AI-augmented service from the firm’s Amplify AI initiative. This innovative solution evaluates the quality of responses to open-ended questions and engages respondents to extract more detailed and targeted insights.
Open-ended questions in online surveys often fail to provide the depth of information researchers need to fully understand respondents’ perspectives. KS&R’s Amplify initiative addresses this challenge through the power of generative AI with a tool that can pose additional questions to respondents to elicit more information and context. As a result, clients see significantly improved data quality, all without the need for a live moderator. As respondents complete open-ended survey questions, the tool conducts data quality monitoring through a relevance score, which measures the depth and relevance of …