Attention mac n’ cheese hackers: You no longer need to buy a bunch of seasoning to add to your cheesy meal. On Wednesday, Kraft shared that it’s going to go ahead and do all that work for you.
The mac n’ cheese giant has announced its plans to drop a brand-new Everything Bagel Mac & Cheese flavor in direct response to “Zillennials,” aka a mix of Gen Z and Millennials, consumer behavior.
“The release of Everything Bagel underscores a new flavor-focused expansion strategy Kraft is piloting to deliver on Zillennials’ desire for bolder flavor offerings from their favorite brands,” the brand shared in a press announcement. “Guided by real fan submissions from last year’s ‘Fan Flavorites’ program and evolving market trends, Kraft is bringing unexpected new flavors to market in record time.”
As Kraft noted, the Everything Bagel flavor brings together the cult-favorite spice with its signature cheese sauce in …