Korea’s Leading Indie Beauty Brand d’Alba, Reaches New Heights Globally with 210% Overseas Sales Surge | PR Newswire [Video]

, /PRNewswire/ — Premium vegan beauty brand d’Alba has achieved significant growth in its overseas sales, rising  to approximately KRW 150 billion won (USD 100 million) in 2024 – which is a 210% growth compared to the previous year. With this growth, d’Alba’s international market revenue now accounts for 45% of its total revenue.

Its global growth came from its flagship product, the White Truffle First Spray Serum, alongside Waterful Sunscreen and Double cream. d’Alba’s consistent performance across diverse global markets including Japan, ASEAN countries, US, EU, and Russia highlights its strong customer base and successful penetration into the international beauty scene.

d’Alba had been generating most of its sales from the Korean market until 2023. The First Spray Serum initially gained traction in Korea as the “Flight Attendant Mist” getting widely known with its innovative formulation based on premium ingredients like White Truffles with the convenience of a spray. With this product, the brand …