Kerry Group is a fairly well known ingredients multinational, and for the brand logo the company drops ‘Group’ and simply goes by ‘KERRY’, all in caps. Now there is another ‘KERRY’ brand, also all in caps, and in truth not that dissimilar from the food giant’s brand.
It would be interesting to see a trademark barney between the two, though that’s unlikely, because the great and the good in The Kingdom are backing the new ‘KERRY’ brand, which is part of an effort to market the rainy south-west county as a destination for enterprise, quality of life, and visiting.
Other counties around Ireland will be sitting up and taking notice of the DiscoverKerry.comproject. It was two years in the making and started with the county council convening a Kerry Economic Forum comprising stakeholders from the enterprise, tourism and education sectors. Agreement was reached on the need for a unified brand for the …