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Kim Kardashians Skims and The North Face collab on winter wear collection [Video]

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Brand Strategy

The capsule collection of elevated winter staples is reported to blend style and function.

Kim Kardashian is once again pushing boundaries with Skims, the billion-dollar shapewear brand known for redefining everyday essentials.

This time, she’s venturing into the winter wear market through a high-profile collaboration with The North Face, blending performance-driven outdoor apparel with Skims’ signature sculpting silhouettes. The result? A capsule collection that transitions from the slopes to après-ski settings.

The North Face x Skims collection features archival designs from The North Face, reimagined with Skims’ unique fit and a muted color palette. Offering head-to-toe winter looks, the lineup includes base layers, outerwear and accessories tailored to fit and flatter all body types, as reported by the brand.

Kim Kardashian, co-founder and chief creative officer of Skims, described the partnership as a pivotal step for the brand.

“The North Face x Skims collaboration … marks Skims’ first-ever foray into …

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