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Kim Kardashian’s Bold Hair Makeover Is Turning Heads [Video]

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Brand Strategy

Entertainment gossip and news from Newsweek’s network of contributors

Kim Kardashian has once again stirred the fashion pot — this time with a fiery hair transformation.

The 43-year-old beauty mogul took to her Instagram Stories on Wednesday, August 28, to flaunt her freshly dyed red locks. The dramatic hue is a notable departure from her classic dark tresses. However, it’s likely that this bold color might just be a temporary look for a SKKN brand shoot given her next Instagram slide showed the fashion-forward star back to her brunette roots.

US socialite Kim Kardashian arrives for the 2024 Met Gala at the Metropolitan Museum of Art on May 6, 2024, in New York. The Gala raises money for the Metropolitan Museum of Art’s Costume Institute….ANGELA WEISS/Getty Images

This isn’t the first time Kardashian has played with color. In 2017, the Kardashiansicon unveiled an icy blue mane on Christmas Eve, opting for a lime green wig the following year. Fast forward to February 2019, Kardashian sported …

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