Juul: FDA reverses order taking vaping products off the market in US, opens door to possible authorization [Video]

The U.S. Food and Drug Administration rescinded its marketing ban on Juul Labs on Thursday, opening the door to possible authorization of its products.

The reversal comes nearly two years after the federal health agency ordered the company’s e-cigarettes and vaping products be taken off the market.

The FDA had initially blocked Juul’s application to sell its vaping device and tobacco- and menthol-flavored pods in June 2022, after completing a nearly two-year review of the manufacturer’s application, finding that the applications “lacked sufficient evidence regarding the toxicological profile of the products to demonstrate that the marketing of the products met the public health standard required by law.”

The company has long claimed its product can be used as a tool to stop smoking cigarettes.

The FDA subsequently paused the block just weeks later in July 2022 to conduct additional scientific review.

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