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Brand Marketing on Social Media

Joe Mack Roy, of viral Pop Watch fame, dies at 90 [Video]

Pop shot to fame when his grandson, Jason, began a Facebook page to showcase his grandfather’s quirky sayings and quick wit seven years ago.

LONGVIEW, Texas — A beloved East Texas man who took the internet by storm in 2017 has passed away.

That man — my grandfather, Joe Mack Roy, better known as “Pop” from “Pop Watch,” — died Wednesday night at the age of 90.

Pop shot to fame when my brother, Jason, began a Facebook page to showcase our grandfather’s quirky sayings, quick wit and love for Dr. Pepper seven years ago. Since then, his global social media fanbase has grown to more than 6 million people and his videos have been viewed nearly 7 billion times.

Pop met his wife, Mary — also known as “Nan,” while stationed in Puerto Rico with the U.S. Air Force in 1955. Their feelings for each other were instant. Three …

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