Jeremy Clarkson is planning his own range of beer mats, pint glasses and kitchenware to mark the launch of his new boozer – after ‘s***show’ opening [Video]

05:30 EDT 26 Aug 2024, updated 08:23 EDT 26 Aug 2024

Jeremey Clarkson is planning his own range of beer mats, pint glasses and kitchenware to mark the launch of his new pub – which had a chaotic opening weekend.

Applications made to the Intellectual Property Office show the Grand Tour presenter is looking to cash in on a number of goods which are linked to The Farmer’s Dog in the Cotswolds.

Clarkson’s new establishment opened its door to the public this weekend and the former Top Gear presenter admitted the opening was a ‘s***show’ after being overrun by fans, with 150 punters turned away amid four-hour queues.

From hoodies to caps, diaries and even aprons, Clarkson has lined up a huge range of merchandise that will carry ‘The Farmer’s Dog’ name and logo.

The licensing proposals have been submitted under the Baobab Productions Limited company which is run by Clarkson’s partner Johnny Hornby, who is an old friend of Prince …