Jell-O Is Releasing an Inflatable Furniture Collection Here’s a Sneak Peek [Video]

Attention ’90s kids: Your favorite jiggly form of furniture is back. And it’s all thanks to another jiggly brand — Jell-O. 

On Tuesday, Jell-O unveiled it’s entering the home decor market with the new Jelly Collection by Jell-O. And it’s exactly what you think it is: A line of inflatable, “playfully bold furniture inspired by iconic Jell-O molds.” 

“For over 150 years, Jell-O has been at the heart of joyful family moments, big and small,” Tyler Parker, the brand manager of desserts at Kraft Heinz, shared in a statement provided to Food & Wine. “With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made Jell-O a beloved favorite for generations.”

As for what inspired the brand to create the collection of furniture, it noted …