3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Japanese Student Film ‘Yapolaponky’ Is Playful, Thought-Provoking, And Emotionally Resonant [Video]

Categories
Branding Design

For those who didn’t catch it at Annecy, the Japanese student film Yapolaponky is also available online (watch below) or can be seen theatrically next week at the Ottawa International Animation Festival.

Yapolaponky is beautifully animated using digital paint and rotoscope techniques and features a minimalist guitar soundtrack, adding to its gentle strangeness. The story is, on the surface, simple: a man who encounters a strange creature in a field. They quickly become friends and embark on a series of playful adventures.

It’s an enjoyable piece of eccentricity, open to various interpretations. On the one hand, it can be seen as a celebration of friendship, life, and the joy of living in the moment. On the other hand, the opening and closing scenes of a car driving along a road suggest a deeper, more poignant narrative. Is everything unfolding in the mind of a child, either on the way to or returning …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos