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Brand Strategy

Jaimes Local Love Podcast – Lucky Star Jewels [Video]

We meet the designer behind Lucky Star Jewels. Dawn Baiden created her jewelry line to be light and easy to wear, yet made with love that could go from day to night. You’ll find her beautiful necklaces, rings, bracelets and more in spa boutiques around the valley and the nation. She tells us about where she finds inspiration for her designs, the serendipitous way her business began and the way she has to protect her brand. Hear more about how dawn’s found success for two decades and counting.

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