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The Jacksonville Jaguars stadium will be renamed from EverBank Stadium to “TrEverBank” Stadium this sunday as a part of one of quarterback Trevor Lawrence’s endorsement deals.
The temporary change will be made for the Jaguars’ game against the Cleveland Browns Sunday. It is part of Lawrence’s new sponsorship deal with the Jacksonville-based financial services company EverBank, which began last month.
The decision was made by EverBank, which has held naming rights for the Jaguar’s home venue since it purchased the rights in 2010 for EverBank Field. The venue was renamed EverBank Stadium in June 2023, and Lawrence has appeared in ads on multiple platforms, including social media and television.
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Lawrence then became directly involved with the company this year when he started to appear in ads, including one in which he is supervising the installation of the new TrEverBank logo.
The company announced the temporary re-brand Thursday.
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