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Jaguar’s new Type 00 car design branded ‘woke’ & ‘transgender’ [Video]

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Brand Strategy

Ahead of an official launch at Miami Art Week, Jaguar’s new electric vehicle concept, the Type 00 has been leaked online.

Images show a pink Jaguar electric GT, though it is unclear how much of the design concept will actually make it to the new four-door electric vehicle.

Regardless of design, the vehicle is expected to have a range of more than 430 miles on a full charge as well as boasting 575 horse power, with prices starting at £100,000 (more than $126,000).

The concept is part of the manufacturer’s all-electric line-up but the rebrand has not been well-received in all quarters, with some people asking whether it was a joke or simply a PR stunt and saying they wanted the old Jag back.

One person wrote: “It’s giving Pink Panther energy and that’s not meant as a compliment.”

Some X/Twitter users branded the colour “transgender pink” while others have simply called it “ugly” and an “abomination” …

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