British sports car manufacturer Jaguar, one of the most celebrated motorsport brands, first gained prominence in the 1950s with its iconic C-Type and D-Type sports cars, securing seven victories at the prestigious 24 Hours of Le Mans. Jag launched the iconic E-Type at the 1961 Geneva Motor Show and has since produced stylish vehicles for the general public and racing teams.

Given Jaguar’s legacy of racing excellence, their marketing team has just nuked the brand in a manner reminiscent of Bud Light’s controversial ad featuring Dylan Mulvaney, a man who identifies as a woman.

Jag’s new ad, published on X on Tuesday morning, is titled “Copy nothing.”