ISU students get chance to take designs to NY Fashion Week [Video]

AMES, Iowa — Students at the Iowa State University College of Human Sciences entered a contest called Cyclones Take New York. The design competition resulted in the top two winners taking their designs to New York Fashion Week.

According to the contest web page, the students were given a challenge:

“Design a product that fits one lifestyle one brand – think about what Iowa State fans enjoy outside of sports and what it means to be an Iowa State fan.”

The students learn all about what it takes to design shirts and wearables and how to navigate the trademarks to get clothing onto the shelves of retail stores. The students learn through a retail store operated on campus.

“Innovate 1858 is a student-run and operated retail store here on Iowa State campus,” said Emily Worrall, who runs the Cyclones Take New York Contest. “It serves as an entrepreneur learning lab …