According to a survey of over 1,100 U.S. adults who watch TikTok videos, 55% have already found ideas for holiday gifts this year while scrolling on the social platform, while 39% have purposefully searched TikTok for holiday gift ideas.
The survey from marketing agency MGH, taken on Nov. 13, further found:
“This survey demonstrates the undeniable influence TikTok will have on holiday gift idea generation and purchasing decisions this season,” commented Ryan Goff, EVP, chief marketing officer, and social media marketing director at MGH.
The findings come as surveys show younger consumers are particularly embracing social media platforms to discover and increasingly purchase gifts.
Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
A recent survey from Fiverr Internationalfound that …