Kanye Wests’s brand, Yeezy, relies on a lot of things, but is Kanye a genius when it comes to graphic design and marketing his brand? In todays video, we dive deeply into the use of graphic design principles and theories, to see if Kanye actually uses them for his business endeavours. Being a graphic designer in todays age, typically means we need to work with design principles, graphic design theory, and implement them into projects. This is valid and useful. Kanye though takes a different approach when it comes to marketing Yeezy and other things. This video will be super interesting so do watch it from start to finish.
If you found todays video on Kanye and Yeezy enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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0:00 Does Kanye Use Design Principles?
0:07 Kanye’s Recent Weird Stunts
0:21 Yeezy Doesn’t Make Much Graphic Design
0:45 Kanye Hired Designers At Minimum Wage?
1:28 What’s Yeezy’s Brand Identity?
2:11 Kanye’s Vultures Logo/Marketing
3:28 Kanye’s Controversy
4:10 Kanye’s Main Design Tactic
5:00 The Crazy Super Bowl Advert
5:35 Do Fanmade Designs Align With The Yeezy Brand?
5:54 Design 1
6:45 Design 2
8:01 Design 3