‘Into The Mortal World’ Trailer, Releasing In China Next Week [Video]

Into the Mortal World, a feature-length animated celebration of Chinese culture and mystical world-building hits mainland China on Friday, July 12.

A co-production between Winsing Animation, Bilibili, and Alibaba Pictures, the cg-animated epic is framed around a romance that bridges the mortal world and celestial world, à la Romeo and Juliet.

Into the Mortal World uses the traditional Chinese astronomical concept of the 28 mansion spirits as a quest for its star-crossed lovers, Cowherd and the Weaver Girl, to reunite on the seventh day of the seventh lunar month, Qixi Festival.

While the film is rooted deeply in Chinese culture, Winsing is putting effort into exporting the film to international audiences. The film was showcased to international audiences last month at Annecy during a conference promoting animated production from China’s Guangdong province, where Winsing is based. The company is best known for its prolific GG Bond tv and film franchise.

Winsing explained that the film is “not merely an animated film …