Inside the Trump campaigns edgy and crass approach to appeal to young men and ride them to victory [Video]

Donald Trump has proclaimed himself the “protector” of women but the tone of his messaging has become geared toward young men with crass language and put-downs in hopes the bloc will back him in November – despite the former president potentially isolating women voters.

“Alphas for Trump,” Steven Cheung, a campaign spokesperson recently tweeted, “vs Simps for Kamala.”

This seven-word tweet perhaps encompasses Trump’s years-long immersion into a stereotypical “tough” alpha male figure — a brand that some have described as “toxic masculinity.” In 2019, the then-president even tweeted a photoshopped image of himself as Rocky Balboa. Since then, he seemingly has tried to ingratiate himself into the real version of the fictional sports legend.

He has steeped himself in cryptocurrency, surrounding himself with tech bros and UFC fighters, using sexist terms to describe his Democratic rival, enters the rally stage to the Village People song “Macho Man,” all while his running mate disparages “childless …