Innovation is great, until it isn’t [Video]

TGI Fridays files for Chapter 11 bankruptcy
BJ’s Pizookie Pass subscription drives traffic but hurts profits
Fast-food chains get some big wins, despite a tough consumer environment
Tender Greens and Tocaya are sold to their lender
BurgerFi International sold in bankruptcy auction for $44M

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The fast-food value push may be here to stay

The Bottom Line: McDonald’s wants a “more holistic,” permanent, branded value offer next year, suggesting that the value wars of 2024 are unlikely to end when the calendar turns. But many brands would be better off staying on the sidelines.

Tags Brand, Personal Brand, Personal Branding, Small Business, Values