INEOS Debuts Grenadier Detour Limited Edition 4×4 [Video]

From the Pagani Unico program to Rolls-Royce Bespoke to the Maserati Fuoriserie Program to the Lamborghini Ad Personam, bespoke one-off vehicle building programs are all the rage these days amongst elite car builders looking to offer their most discerning cliental an even more exclusive option. And after successfully launching the brand, beginning production, and getting actual production vehicles on the road, 4×4 upstart INEOS has announced that it too will be rolling out a bespoke building program of its own — and seemingly taking aim at Range Rover’s SV Bespoke service., 

To kick things off, INEOS’ bespoke vehicle division — dubbed “Arcane Works” — has revealed the program’s inaugural offering, the INEOS Grenadier Detour. 

The Basics

Unveiled at Goodwood Festival of Speed, the Grenadier Detour is a limited edition 4×4 that’s born out of a multi-way collaboration between INEOS’ all-new Arcane Works division and some of the finest artisans and craftsmen the UK has to …