Implementing AI and automation across marketing? It’s ok to start small [Video]

Jon Goh, Head of Marketing Technology & Orchestration at Medibank, had no idea what Salesforce was when he started his role. Now he is leading a team of Trailblazer’s in sophisticated marketing automation and AI experimentation to personalise customer health experiences.

Embarking on the process to automate marketing and integrate AI into business systems can seem overwhelming. In this episode of Executive Conversations Leandro Perez, SVP & CMO Salesforce APAC and Jon Goh, discuss how you can get started with common and simple use cases.