Immediate breaks new ground in Stella Artois Unfiltered Recipe Integration and video series Marketing Communication News

Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.  

The collaboration brings together Stella Artois Unfiltered, chef-turned-farmer Julius Roberts, and Immediate’s renowned food brands, Good Food and olive. The Savour the Unfiltered campaign features Julius creating delicious recipe content on his farm in Dorset, showcasing perfect pairings between Stella Artois Unfiltered and fresh, seasonal ingredients. 

In a media first with a beer brand, Immediate is integrating Stella Artois Unfiltered pairing suggestions into some of Good Food and olive’s most popular recipes. Stella Artois Unfiltered is recommended as the perfect partner, along with an explanation of why the recipe is the ideal match.  

Some of the key elements include: 

1. Editorial recipes across Good Food and olive have been specially paired with Stella Artois Unfiltered, providing consumers with a wealth of meal inspiration. These include a selection of mouthwatering dishes, …