What if our increasing obsession with scaleable businesses was getting in the way of making something special? Dan Cullen-Shute explores if unique and ubiquitous can dine at the same table.
Scaleability! That’s what we need. Because scaleability drives growth. If what you’re doing is lovely, why not have ten of it across multiple markets or verticals? And naturally, we might as well put AI at the core of our scaleability to factor out messy, unpredictable ‘people.’ If scaleability is great, then AI-driven scaleability is Lawnmower Man great.
Lovely is lovely, but what use is lovely if you can’t multiply it endlessly? Scaleability, man. That’s the thing.
Except… what if it isn’t?
The devil’s in the de-scale
What if our increasing obsession with scaleability is getting in the way of making something brilliant?
When you launch something, whether it’s an agency, or a consultancy, or an AI-powered technasmotron, a clock starts running. At some point, …