The candy aisle is getting a major two-for-one upgrade.
On Wednesday, Ice Breakers announced the latest in gum innovation: Ice Breakers Flavor Shifters, which it calls a “multi-dimensional twist on gum.”
Just as the name and description imply, the gum changes from one distinct flavor to another as you chew for a wholly new candy experience.
“In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up,” Taylor Schwartz, the senior associate brand manager at Ice Breakers, shared in a statement. “Our fans are accustomed to doing several things at once, and Ice Breakers Flavor Shifters gives them a refresh button for their mouths that fits perfectly with their lifestyles.”
The gum comes in two — well, technically, four — flavors. The first is Wild Berry to Coolmint, which the brand explained “brings together the best of both fruity and minty flavors,” and its Wintergreen …