One of the most common objections sales professionals encounter is the “I need to talk to my spouse” line. While it can feel like a major roadblock, this objection often masks deeper reasons, like uncertainty or logistical constraints. The key to overcoming it lies in empathy, strategy, and understanding the root of the concern. Let’s dive into some of the best responses to this objection, backed by insights from industry experts.
It’s Not Always an Objection — Understanding the Dynamics
Ken Moskowitz, Chief Creative Officer at AdZombies, offers an important reminder:
“One of the things some of you are missing is sometimes it’s not an objection. Many couples have agreements on spending above certain dollar amounts without consulting one another. That’s a reasonable thing and isn’t a ‘objection’ per se. The tough guy sales routine doesn’t work well anymore. Consultative, educational, empathetic … that’s what wins today.”AdZombies
Understanding that not every situation is an objection is crucial. Sometimes, the …