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Huge Announces Acquisition by AEA Investors and Strategic Combination with Hero Digital | PR Newswire [Video]

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Brand Strategy

Two innovative brands joining forces to create a leading independent digital transformation business

, /PRNewswire/ — Huge, a leading experience design and technology business, today announced that it has been acquired by AEA Investors (“AEA”). Huge was acquired from Interpublic Group (“IPG”) and, in connection with the transaction, will join forces with AEA’s existing portfolio company Hero Digital, forming one of the largest independent experience transformation businesses in the world.

Founded in 1999, Huge has built an impressive legacy of creating compelling digital products and experiences for clients, such as Google, McDonalds, NBCU, Nike, ExxonMobil, and more. Through this strategic combination, Huge will unite with Hero Digital, a similarly customer-centric organization that is committed to delivering innovative, information-driven experience design solutions.

The combined company will leverage Huge and Hero Digital’s differentiated service offerings, complementary capabilities, and expanded global reach to further define the future of intelligent experiences, all while delivering …

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