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Brand Development

How to Optimize Your LinkedIn Profile URL [Video]

67% of recruiters say that LinkedIn offers the best quality candidates. 

Is your LinkedIn profile URL sabotaging you or making you stand out among top candidates?

Your LinkedIn URL guides potential employers, clients, and collaborators to your online resume, your achievements, and your professional persona.

This article will show how to customize your LinkedIn URL so you can build and maintain a professional image.

Why you should personalize your LinkedIn Profile URL

Your LinkedIn profile URL is more than just a link—it’s a strategic branding tool that shapes how you are perceived in the professional world.

A custom URL with your name or professional moniker can significantly impact your career and business branding. It signals to others that you are detail-oriented and tech-savvy, attributes highly valued in today’s digital economy.

When chosen thoughtfully, your LinkedIn URL can echo your brand, making it easier for others to remember and recognize you.

It’s an integral part of your digital business card, one that can open doors to new opportunities and connections. …

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