How to Deliver Customer Experiences That Increase Conversions [Video]

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I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer.

Several components of my identity make me different from what is often considered to be “mainstream.” And as a result, brands didn’t often serve me well because of the things that make me different.

Some Consumers Consistently Have Less Than Ideal Customer Experiences

I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging.

Here’s what a few consumers who are part of underrepresented and underserved communities had to say about their subpar customer experiences:

• “People with food allergies and restrictions should have an opportunity to get everything that they paid for.”
• “I wish they realized that larger …